Cero Fucks is about spending more time on what make us happy.
It is a state of mind brought about by identifying and acknowledging the unimportant things that worry us, hitting them with a big dose of perspective and freeing up emotional energy to focus on what’s good and meaningful in our lives.
And we know what those things are;
Sure, we’d like you to wear the T shirt or the jersey but, more importantly, we’d like you to adopt the attitude.
Cero Fucks is NOT about giving up caring. We all get exasperated at times of great stress, sometimes personal trauma can induce a bleakness that makes us think that giving up caring about everything would be the easy option – if you’re numb you can’t be hurt, right?
Cero Fucks is not that, not at all. Cero Fucks is about having a laser like focus on what really matters to us and what REALLY doesn’t.
Frankly, the things that don’t matter can get fucked.